Information Based or Popular Culture Based?

Welcome aboard!

What would you do when you aboard on an airplane?

Put your handbags in the overhead compartment? Check in-flight duty free catalog? Or check what movies available during the flight?

Safety is the most important things during the flight, so that to pay attention safety information sheet and safety video are important. However, almost nobody pay attention the most important information provided by airlines, which all passengers are expected to know ironically.

Here are some airlines’ safety videos.

Do you see the difference?

Virgin America made revolution in safety video in 2013. Their innovative safety video is very catchy and easy to get passengers’ attention. Their innovation has changed passengers’ attitude towards the safety instruction from nobody pays attention and boring moment to enjoyable and eye-catching time before an airplane take off.

Air Canada one is more traditional and informative safety video with a lot of contents with clear explanations. There are clear visual images and instructions, which makes people who don’t speak English or French easier to understand. However, people who fly a lot have seen those kind of video hundreds of times and may be bored to watch another similar safety video.

To compare other examples of safety videos…

Air France’s safety video has both of clear instructions and an elements of entertainment. In this way, passengers still pay attention to the safety video and be able to understand the instructions well.

Use of celebrities is another way to get passengers’ attentions. Qatar Airways collaborated with FC Barcelona, the world famous soccer team and the soccer field to film the safety video. I like how they linked the soccer field and the airplane seats and equipment.

There is no right or wrong  for safety videos, since all airlines’ safety videos are made based on the rules and regulations and reviewed by ICAO (International Civil Aviation Organization).  SO that it up to airlines to provide what types of format they use to deliver significant information to their passengers.

I personally prefer the traditional informative one, not only because my first language is not English, but also there are clear instruction of what is the emergency procedures and the place of the emergency exits and equipment. Safety is the most important things in flight (and nobody wants to get injury or serious health issues during the travel), so I value the clear instruction rather than an excitement.  In addition to that, I am good with watching music video-ish safety video for the daytime flight, however most of the flights I take are night or early morning flight and I just do not feel like watching a video with pop up-tempo music. I believe the combination of both of clear instructions and entertainment as Air France provides fits to both of day and night flights and be able to get passengers’ attentions.

Thank you for reading and have a nice day!

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