Travel with Thomas is a great blog page for students who love to travel or who want to travel with affordable budget. Thomas introduces destinations from all over the world, where he has visited. He also introduces activities, places to see and stay in those destinations from a student’s perspective.
As the PUB201 lectures mentioned, specifying the target audience and building community are very significant for shaping a professional self. Thomas’s blog has a very clear target audience. The title of the blog, “Travel with Thomas “ helps the audience to have a clear understanding of what this blog is about. He also clearly defines the target audience by writing “Explore the world on a students budget” under the title. His “About” page also clearly state his target audience and what he hope to achieve throughout his activities on the blog page. As he mentioned about the budget on the subtitle of the blog, he also focuses on budget of travel for each destination. Each blog post has “cost” section for the audience who wants to know the cost of places he visited and stayed. The cost of travel he introduces is very student friendly and matches his title of the blog.
In terms of contents of the blog, each post is well organized starting from a clear summary, which gives audience overall ideas of the destinations he introduces. Followed by a summary, he introduces cost and activities/attractions of the destinations. The structure of each page constantly use similar same format and it makes audience easier to read. One thing I noticed is that Thomas summarized his review for Cinque Terra with “final say” section in the end and rate each element of the trip out of 10. I think it’s very useful method to deliver the information to the audience for the better understanding of his contents and what he liked about and didn’t. So, I would like to see his rating and “final say” for another post, review for Barcelona trip. I really like that Thomas uses artistic photos throughout this blog and it helps to keep the design theme. Keeping a constant design theme strengthen the branding and his professional self.
Thomas’s blog also has social media engagement. Thomas’s Instagram posts have a lot of hashtags to reach as many audiences possible. The link for his Instagram page shows up any pages on the blog and the icon is very easy to find. On the Instagram page, he posts pictures related to his blog posts. The bio of Instagram also has the link to the blog page and it seems very helpful to get the audience from Instagram to his blog page.
Overall, Travel with Thomas has very clear his professional self and deliver clear messages to the target audience. I really liked Thomas’s blog and I would like to read more of his blog posts and discover the places I’ve never been.